Focus groups are an effective method to discuss the modalities and trends in society about certain issues, with a clearly defined target group. A focus group is a good preparation for a wider debate on specific issues, in this case, the way media shapes the public opinion on NATO membership. After the quantitative-qualitative report on media monitoring has been complete, two focus groups were held with representatives of monitored media- one with Editors in Chief and one with Journalists. Questions for the mentored focus groups were made on the basis of monitoring results.
Results of the focus groups will be used to make a final set of recommendations for media reporting which will be a part of the final project publication.
