12/27/2013

Research: NATO in Montenegrin Media

News

Research: NATO in Montenegrin Media

Today in PR Centre Podgorica Public Policy Institute presented the results of the first part of the project "NATO Reach Out" supported by NATO Department for Public Diplomacy and the Embassy of Slovenia in Podgorica. The first part of the project consisted of the analysis of media content in Montenegro regarding reporting on NATO integration.

The objective of the monitoring was to identify to what extent and how NATO is presented in media, while special attention was dedicated to critical, information-related and content-related treatment of the issue of NATO integrations during the period of one average month in 2013. The monitoring was based on the detailed analysis of media content, which entailed qualitative and quantitative analysis of the content as well as thorough group discussion of the media content.

The results of the research are available here.