| Project | QUARTERLY MEDIAMETER - Analysis of the print media in Serbia | ||
|---|---|---|---|
| Location | Role | Donator/Financial sources | Duration |
| Serbia | Coordinator | Public Policy Institute | January 2015 - December 2016 |
| Project goals |
Improving the professional and ethical standards of media reporting and analysis |
||
|
One of the joint projects which the Public Policy Institute implemented with the Ebart Media Archive, proved that it was extremely difficult to comment on the media situation in Serbia, due to the fact that there was no statistical information on media reporting which may be used in the analysis. This was just the reason why, in consultations with the independent experts following this area, the representatives of the Ebart Media Archive and the Public Policy Institute adopted the decision about launching a Mediameter, quarterly analysis of the print media in Serbia. Mediameter is a research and scientific-expert project which, through the analysis of value judgments and thorough the discourse analysis, monitors the development of the print media in Serbia. The research hypothesis, which had no impact on the statistical, professional and scientific analysis, was based on an important premise that there are a significant number of daily newspapers and weeklies in the market, but, at the same time, the lack of quality news, research and analysis is noticeable, especially compared to the European practices and standards. The research methodology has been prepared by a team with extensive experience in this field in accordance with the highest scientific standards. The result of the Mediameter is a database which can be used by all participants in public life when analyzing the Serbian media. This report does not evaluate the editorial policy of the media nor does it state value judgments. This report is a scientific analysis aimed at terminating the practice of arbitrary interpretation of media contents. The project Mediameter was intended to provide the professional and scientific analysis of the professional aspects of the print media editing, including their ability or inability, willingness or unwillingness to monitor, support or criticize the important trends and elements of public policy. The scientific and expert analysis is focused on the daily and weekly press, which has the greatest impact and largest circulation. In the reports to come, Mediameter will deal with other media as well, primarily with the contents of informative on-line portals and TV stations. |
|||
| Project | QUARTERLY MEDIAMETER - Analysis of the print media in Serbia |
|---|---|
| Location | Role |
| Serbia | Coordinator |
| Donator/Financial sources | Duration |
| Public Policy Institute | January 2015 - December 2016 |
| Project goals |
Improving the professional and ethical standards of media reporting and analysis |
|
One of the joint projects which the Public Policy Institute implemented with the Ebart Media Archive, proved that it was extremely difficult to comment on the media situation in Serbia, due to the fact that there was no statistical information on media reporting which may be used in the analysis. This was just the reason why, in consultations with the independent experts following this area, the representatives of the Ebart Media Archive and the Public Policy Institute adopted the decision about launching a Mediameter, quarterly analysis of the print media in Serbia. Mediameter is a research and scientific-expert project which, through the analysis of value judgments and thorough the discourse analysis, monitors the development of the print media in Serbia. The research hypothesis, which had no impact on the statistical, professional and scientific analysis, was based on an important premise that there are a significant number of daily newspapers and weeklies in the market, but, at the same time, the lack of quality news, research and analysis is noticeable, especially compared to the European practices and standards. The research methodology has been prepared by a team with extensive experience in this field in accordance with the highest scientific standards. The result of the Mediameter is a database which can be used by all participants in public life when analyzing the Serbian media. This report does not evaluate the editorial policy of the media nor does it state value judgments. This report is a scientific analysis aimed at terminating the practice of arbitrary interpretation of media contents. The project Mediameter was intended to provide the professional and scientific analysis of the professional aspects of the print media editing, including their ability or inability, willingness or unwillingness to monitor, support or criticize the important trends and elements of public policy. The scientific and expert analysis is focused on the daily and weekly press, which has the greatest impact and largest circulation. In the reports to come, Mediameter will deal with other media as well, primarily with the contents of informative on-line portals and TV stations. |
|
Follow - up
Research results for the period January 1st - March 31st, 2015 are given in 55 tables which show distribution of journalistic forms and themes, frequency of appearence of individual political actors and value context of their appearance. Beside the printed edition, research results are also available on web site www.medijametar.rs
First issue of Quarterly Mediameter is presented in Tanjug Press Center. More on presentation find HERE.
Publication "QUARTERLY MEDIAMETER - Analysis of the print media in Serbia" can be downloaded HERE
Second issue of Quarterly Mediameter (april - june 2015) is presented in Tanjug Press Center. More on presentation find HERE.